Online Fundraising Ideas – Using Video For Fundraisers
Online Fundraising Ideas
If you are looking for online fundraising ideas, why not think about using video?
Social media provides many opportunities to use video to help your next online fundraiser. By taking time to plan things out, you can have a successful event using the latest tools available on the web.
These video fundraising tips can go a long way to help your non profit or school get their message out there.
However, don’t put all your eggs in one basket. Remember to have a well balanced online fundraising plan. When combined, you will have one very powerful school fundraiser.
How to use Facebook videos for online fundraising
Thankfully, it is now allowing people and non profits to use live video streaming. This means you can post videos “live” during your school fundraiser events. Imagine everything you can do with that!
Here are a few best practices:
- First of all. you can post up to 240 minutes of video. However, 2 minute videos are perfect for people with a short attention span. When you plan right, you can get a lot accomplished in 2 minutes of video.
- Be sure to use 1080p or less for video quality.
- Prepare your video with the idea in mind that there will be no sound. Videos will play silently automatically in their news feed. People will have to tap on them to hear them.
- Use words and pictures that CAPTURE attention from the very beginning.
- Carefully choose a thumbnail shot because this will be the first image people will see.
- Use captions so that everyone can follow along.
- Make it fun and perhaps it will go viral.
- Finally, if there are people in your video, be sure to tag their facebook page.
If you are a facebook fan, then you will love our article on easy facebook fundraising ideas. In fact, we include several additional facebook video fundraising ideas in this article.
How to use Instagram videos for online fundraising
Whereas facebook gives you up to 240 minutes for a video, you get a whopping 60 seconds for each instagram video.
This means you have to plan if you want your videos to have impact.
Here are a few best practices for instagram videos:
- Keep things simple. Stick to one theme or message since you only have 60 seconds.
- Assume your audio will not be playing so use captions. This way your viewer can understand what is happening.
- Tell your donors or volunteers what to do and why they should do it.
- Have an opening thumbnail image that intrigues people to want to watch your video.
How to use YouTube for video fundraisers
Youtube videos are a great way to connect with your youtube fans.
Here are a few tips to make your video fundraising efforts pay off:
- Use descriptive titles to capture the attention of your viewers.
- You can live stream your event and invite guests. This is a great way to kick off your best school fundraisers.
- If you decide to do a live stream video, then there are free apps to do it right from your mobile phone or tablet.
- Remember to keep your videos interesting and engaging. If you just have a talking head up there, your viewers will get bored very quickly. So use a combination of images, text and moving action to get your message across.
- Insufficient volume and lighting can be two of the biggest complaints about your videos. So make sure there is plenty of light and speak clear and loud.
- Additionally, you can use video to thank your contributors and the members of your Parents Teacher Association.
Finally, you don’t have to limit yourself to just one of these video options.
In fact, we encourage you to use all three as part of your social media fundraising efforts.
We hope you have found these online school fundraising ideas helpful.
If you want to learn more about how Fundraisingzone.com can help your next event to be a success, then we invite you to reach out to us. Let’s brainstorm together to come up with some online fundraising ideas for your next product.
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