Online Fundraising – Don’t Make Mistakes
Will you make this mistake when doing online fundraisers?
Online fundraisers are becoming really popular today. Non-profits, charities and schools have no shortage of crowd source fundraising websites to use to raise money for their cause. Facebook, Instagram & Twitter are all social media tools that this generation is using to spread the word about their fundraisers. However, there is a potential downside to using such online fundraising efforts alone.
How can this be? After all, the media is telling us digital fundraising is the way to go. Research from several Detroit-area nonprofit organizations have found the old fashioned engagement methods often work better than digital outreach alone for engagement of whole communities.
Why is online fundraising not as effective as hoped?
It comes down to this. It is easy to assume that if we are busy on social media, then of course everyone else must love social media too.
However, the facts show everyone does not have a smart phone, tablet or internet access. In fact, research shows that only 64% of seniors over age 65 have internet access. That means that 1 out of 3 grandparents will not have access to support your child’s school fundraiser.
What is the answer?
The answer is to use a blend of old school fundraising with today’s online digital fundraising tools. Nothing beats the personal touch of speaking to friends and family one on one.
In fact, this is the way we have been doing it here at fundraisingzone.com for the last 50 years. Did you know that our beautiful online fundraising brochures are also available as physical paper catalogs? One example of this is our online magazine fundraising. This makes it really easy for your kids to show them to their grandparents and older friends and neighbors.
Online fundraising, together with customary catalog brochures will bring your group the funds they need.
- Let us know how we can assist you.